Advertising is a huge part my of life & everything about it fascinates me. I love to have a hand in what is going to be viewed by thousands of people and hope it will change the way people think. I like to push people in the right direction & make the viewer change... even if just for a second.
Edward Boches challenges every aspect of advertising. From new technology/social media that forces us to change the way we advertise to understanding that our mothers aren't ever going to understand how to use our MACs. Check it out...
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